Must-See Japanese Festivals You Won’t Forget

Japan is a place where age-old traditions blend seamlessly with modern life—and its festivals, or matsuri, are a perfect reflection of this harmony. These vibrant celebrations showcase the country’s cultural depth, spiritual customs, and strong sense of community. If you’re visiting Japan, attending at least one of these awe-inspiring events is a must. Here are some of the most unforgettable festivals you should experience:


1. Gion Matsuri (Kyoto) – A Parade of History and Elegance
Held throughout July in Kyoto, Gion Matsuri is one of Japan’s oldest and most iconic festivals. Its centerpiece is the Yamaboko Junko parade, featuring massive, artistically adorned floats that glide through the streets, each telling a unique tale from Japan’s rich past.
When to go: July 17 & 24
Why it’s special: Dive into Kyoto’s ancient customs, savor local delicacies, and watch traditional performances.


2. Awa Odori (Tokushima) – A Joyous Dance Festival
Every August, Tokushima on Shikoku Island becomes a stage for Japan’s most famous dance festival. Colorfully dressed dancers flood the streets with the rhythmic and playful moves of the Awa Odori. Visitors are warmly invited to join the fun!
When to go: August 12–15
Why it’s special: Feel the infectious energy of music, dance, and lively celebrations.


3. Nebuta Matsuri (Aomori) – Lanterns that Light the Night
Aomori’s Nebuta Matsuri is famous for its gigantic illuminated floats, crafted from painted washi paper and portraying legendary warriors and mythical beasts. These glowing creations light up the night in a dazzling spectacle.
When to go: August 2–7
Why it’s special: Experience mesmerizing night parades and join in the spirited Haneto dance.


4. Sapporo Snow Festival – A Magical Winter Escape
In early February, Sapporo transforms into a winter fantasyland. Giant sculptures made of snow and ice, some reaching impressive heights, line the city streets and parks, attracting millions of visitors.
When to go: Early February
Why it’s special: See stunning frozen art, try winter activities, and warm up with hearty Hokkaido cuisine.


5. Tenjin Matsuri (Osaka) – A Celebration on Water and Fire
Osaka’s Tenjin Matsuri is among the most grand and festive in Japan, featuring both boat processions and fireworks. Participants dressed in period costumes parade through the city and along the river, bringing history to life.
When to go: July 24–25
Why it’s special: Experience Osaka’s high-spirited charm and witness a spectacular fireworks finale.


6. Kanda Matsuri (Tokyo) – Honoring Tokyo’s Heritage
Held every other year in the heart of Tokyo, Kanda Matsuri celebrates the Kanda Myojin Shrine. The highlight is the mikoshi procession, where portable shrines are paraded through the city accompanied by traditional music and samurai-costumed participants.
When to go: Mid-May in odd-numbered years
Why it’s special: Discover Tokyo’s historic roots through powerful processions and vibrant festivities.


7. Chichibu Night Festival – A Sparkling Winter Night
Located just outside Tokyo, the Chichibu Night Festival is known for its beautifully lit floats and winter fireworks. This December celebration is considered one of Japan’s most scenic winter festivals.
When to go: December 2–3
Why it’s special: Marvel at ornate floats, enjoy wintertime fireworks, and indulge in seasonal treats.


Let Ohayo Travel Japan guide you to the heart of Japan’s most breathtaking festivals!

Japanese festivals celebrations